expansion blueprint.

We guide emerging brands through site selection, growth planning, and market strategy—creating brand books and investor-ready plans to scale with soul.

SITE SELECTION.

We help brands and developers find the right location—not just any space. Through market research, walkability studies, and gut checks from years in the field, we guide site selection that supports long-term success. It’s about placing people where they’ll thrive and communities where they’ll grow.

GROWTH PLANNING.

We help brands grow with intention—mapping out when, where, and how to scale without losing their identity. From neighborhood insights to expansion timelines, our growth planning ensures each move aligns with their values, market demand, and long-term goals. No cookie-cutter playbooks here.. 

MARKET STRATEGY.

We craft market strategies rooted in data, local culture, and human behavior. Whether launching in a new city or refining an existing footprint, we help brands and developers understand where their audience is—and how to meet them there with authenticity, connection, and staying power.

  • terra alma is different because of their passion. Edie works tirelessly to find the critical pieces of the retail puzzle.

    Mason Zimmerman, CEO Pope and Land

  • I recommend terra alma as partners to make your dreams come to life.

    Justin Douglas, Owner of Simple Man Distillery.

  • Edie has the inside track, the beauty is that she has her finger on the pulse months ahead of everyone else.

    Douglas Hines, Owner of The Consulate and Honeybubble

  • We are grateful for you always helping us in our business path..You have become our angel. Thank you!

    Lucero Obregon, Owner of Zocalo and Taqueria La Luz

  • There is a mutual respect and understanding in knowing what we're looking for and what we want. Finding the right location has everything to do with terra alma.

    Alex Kinjo, Creative Director, Kinjo Enterprises

2025 Speaking Engagements

January

23 | Sharpen Conference | Chef Deb [Speaker] Ft. Worth, TX

26 | Global Culinary Conference | Feed the Soul Foundation [Speaker] Houston, TX

March

6 | Table for Twelve | Feed the Soul Foundation [Host] Atlanta, GA

June

8 | FAB | TOPIC Coming Soon (Speaker) Charleston, SC

September

5 | Table for Twelve | [Host] Atlanta, GA

December

6 | Table for Twelve | [Host] Atlanta, GA

Podcast

commercial real estate pro podcast.

Edie Weintraub shares insights on building community-focused spaces through concepts like the 15-minute city and public-private partnerships. She highlights success stories, such as food halls driving growth, and offers strategies for mitigating risks in her field. Listen now to explore how to create thriving urban hubs.I LISTEN

GLOW CRE.

Edie Weintraub discusses how aligning your strengths with your passions can lead to success in commercial real estate. Tune in to discover how combining what you love with what you excel at can lead to a fulfilling and impactful career. I LISTEN

NOW podcast.

Edie Weintraub shares how she uses retail and hospitality real estate to build vibrant communities. She highlights the role of placemaking, food, and retail in fostering social connectivity and reflects on her 20+ years of experience. Listen now for insights into creating meaningful spaces that bring people together! I LISTEN

 

Fully Occupied.

Edie Weintraub, founder of Terra Alma, discusses the importance of prioritizing local businesses in retail real estate development. Edie’s local-first approaches into retail development projects and offers practical advice for real estate professionals and community planners. I LISTEN

performance mindset.

Edie Weintraub shares her journey founding Terra Alma, insights on evolving retail trends, and her passion for mentoring women in commercial real estate. Listen to discover how mindset shifts and strategic thinking have shaped her success..I LISTEN