soulful merchandising and curated leasing.
TENANT MIX STRATEGY.
We design tenant mixes that bring places to life—balancing food, retail, and service concepts to spark connection and commerce. Our strategy blends market needs with local flair, ensuring each space feels vibrant, walkable, and uniquely rooted in its community. No copy-paste leasing here.
BRAND SCOUTING + RECRUITING .
We scout and recruit standout brands that align with your vision—emerging chefs, local makers, and culture-driven retailers ready to thrive. Our deep network and instinct for what’s next means your project stays fresh, relevant, and full of soul from day one.
POP UP + ACTIVATION STRATEGY.
We create pop-up and activation strategies that turn spaces into experiences. From short-term vendors to seasonal markets, we bring in buzz-worthy concepts that test ideas, build community, and drive foot traffic—while giving you insight into future leasing opportunities.
RETAIL WITH SOUL PLAYBOOKS.
Our “Retail with Soul” playbooks are custom guides to help developers build people-first places. From leasing tips to placemaking tactics, we share the how-to for curating vibrant, walkable spaces filled with local energy, connection, and community-driven brands.
2025 Speaking Engagements
January
23 | Sharpen Conference | Chef Deb [Speaker] Ft. Worth, TX
26 | Global Culinary Conference | Feed the Soul Foundation [Speaker] Houston, TX
March
6 | Table for Twelve | Feed the Soul Foundation [Host] Atlanta, GA
June
6 | Table for Twelve | Feed the Soul Foundation [Host] Atlanta, GA
8 | FAB | TOPIC Coming Soon (Speaker) Charleston, SC
12 | Barcelona, Spain + France Sabbattical
September
5 | Table for Twelve | [Host] Atlanta, GA
December
6 | Table for Twelve | [Host] Atlanta, GA
Podcast
commercial real estate pro podcast.
Edie Weintraub shares insights on building community-focused spaces through concepts like the 15-minute city and public-private partnerships. She highlights success stories, such as food halls driving growth, and offers strategies for mitigating risks in her field. Listen now to explore how to create thriving urban hubs.I LISTEN
GLOW CRE.
Edie Weintraub discusses how aligning your strengths with your passions can lead to success in commercial real estate. Tune in to discover how combining what you love with what you excel at can lead to a fulfilling and impactful career. I LISTEN
NOW podcast.
Edie Weintraub shares how she uses retail and hospitality real estate to build vibrant communities. She highlights the role of placemaking, food, and retail in fostering social connectivity and reflects on her 20+ years of experience. Listen now for insights into creating meaningful spaces that bring people together! I LISTEN
Fully Occupied.
Edie Weintraub, founder of Terra Alma, discusses the importance of prioritizing local businesses in retail real estate development. Edie’s local-first approaches into retail development projects and offers practical advice for real estate professionals and community planners. I LISTEN
performance mindset.
Edie Weintraub shares her journey founding Terra Alma, insights on evolving retail trends, and her passion for mentoring women in commercial real estate. Listen to discover how mindset shifts and strategic thinking have shaped her success..I LISTEN
Presentations.
thriving downtowns.
Downtown development and revitalization are essential to creating vibrant, walkable communities where people want to live, work, and connect. A thriving downtown isn’t just about buildings; it’s about creating spaces that feel alive, safe, and welcoming. By investing in these areas, cities can breathe new life into their historic cores, attract businesses, and foster a sense of pride among residents. Thoughtful urban design and community-centric planning create downtown spaces that are inviting and accessible to everyone.
local brands.
Local brands play a unique role in building the character of a community. They bring a distinct personality and charm to neighborhoods, drawing residents and visitors alike to experience something genuine and homegrown. Unlike national chains, local businesses often reflect the values and culture of the community, making people feel connected to the area and to each other. Whether it’s a family-owned café, a local boutique, or a new restaurant concept, these brands create a magnetic pull, fostering relationships and becoming the social fabric of the neighborhood.
local investment.
When we invest in local businesses and downtown revitalization, we’re investing in the heart of a community. By supporting local brands and creating spaces that encourage human connection, cities can foster a sense of belonging and identity. Downtowns become places where people gather, celebrate, and find common ground—ultimately strengthening the community and giving it a lasting legacy.