Hi! Since 2003, my journey has taken me across the globe, immersing myself in the dynamic worlds of restaurants, hospitality, and retail. Recognized as a real estate expert, food enthusiast, and social connector, I thrive on unlocking potential in people and brands, guiding them to success.

Originally from New Jersey, my upbringing instilled a relentless work ethic and a refusal to take "no" for an answer—a tenacity I bring to every project and have passed on to my team. My career in entertainment and hospitality began in Atlanta in the late 1990s, where I made my mark as a nightclub promoter and hosted at several notable restaurants.

Living by the principle that we should "listen more than we speak," I’ve had the privilege of collaborating with esteemed chefs in Atlanta, Orlando, Nashville and Charlotte, assisting them in site selection and expansion strategies through Terra Alma.

As founder of Terra Alma, I specialize in crafting vibrant, walkable communities by weaving together retail strategy, food-focused placemaking, and human-centered design. With over 20 years of experience in retail real estate and a perspective shaped by studying human behavior in 29 countries, I guide master-planned communities and developers to create thriving spaces that go beyond transactions, fostering social connections and local economic vitality.

A Global Perspective, A Local Focus
Originally from New Jersey, I’ve traveled and studied abroad, learning how the built environment fosters connection and celebrates local identity. Residing in Atlanta, I partner with developers and property owners across the world to create spaces that inspire, endure and cultivate local talent.

Speaking and Sharing Knowledge
I’m committed to ‘building different,’ and I love sharing insights through keynote speaking, panel discussions, and in-house training. My topics range from incremental retail development and placemaking to guiding brands through scaling their operations. I’ve spoken at national conferences like FAB and the NextGen Food and Beverage Summit and have participated in Urban Land Institute panels across the U.S.

Whether advising on development strategies or connecting over a shared vision, I bring energy, expertise, and an unwavering commitment to creating places where people and businesses grow together. My team and I work tirelessly to support emerging brands, secure best-in-class local talent, and build communities that truly thrive.


 

MEDIA

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2025 Speaking Engagements

January

23 | Sharpen Conference | Chef Deb [Speaker] Ft. Worth, TX

26 | Global Culinary Conference | Feed the Soul Foundation [Speaker] Houston, TX

March

6 | Table for Twelve | Feed the Soul Foundation [Host] Atlanta, GA

June

8 | FAB | TOPIC Coming Soon (Speaker) Charleston, SC

September

5 | Table for Twelve | [Host] Atlanta, GA

December

6 | Table for Twelve | [Host] Atlanta, GA

Edie Weintraub discusses how aligning your strengths with your passions can lead to success in commercial real estate. Tune in to discover how combining what you love with what you excel at can lead to a fulfilling and impactful career. I LISTEN

Edie Weintraub shares insights on building community-focused spaces through concepts like the 15-minute city and public-private partnerships. She highlights success stories, such as food halls driving growth, and offers strategies for mitigating risks in her field. Listen now to explore how to create thriving urban hubs.I LISTEN

Edie Weintraub shares how she uses retail and hospitality real estate to build vibrant communities. She highlights the role of placemaking, food, and retail in fostering social connectivity and reflects on her 20+ years of experience. Listen now for insights into creating meaningful spaces that bring people together! I LISTEN

Edie Weintraub, founder of Terra Alma, discusses the importance of prioritizing local businesses in retail real estate development. Edie’s local-first approaches into retail development projects and offers practical advice for real estate professionals and community planners. I LISTEN

Edie Weintraub shares her journey founding Terra Alma, insights on evolving retail trends, and her passion for mentoring women in commercial real estate. Listen to discover how mindset shifts and strategic thinking have shaped her success..I LISTEN