incremental retail advisory.
red oak development.
In Summer 2024, Edie advised on a 600-acre master-planned community set to develop over 10 years. Phase 1 featured the creation of a pocket park, utilizing four lots to activate the space with a coffee shop, food truck areas, and shaded spots for community gathering. Future phases will feature essential retail services, such as medical services, beauty salons, fitness centers, coffee shops, bodegas, and bookstores, all within a 15-minute walk of the majority of the development. This incremental approach strategically introduces businesses that generate daily foot traffic and foster organic neighborly connections. By enhancing quality of life, it also boosts the value of nearby homes, making the community more attractive and sustainable in the long term.
western and atlantic.
In 2025, Edie’s advisory work on the activation and placemaking of a 2-acre adaptive reuse project in downtown Norcross will come to life. She has been engaged in the revitalization of three unique buildings and integrating three new ones, curating a mix of local restauranters —that foster community interaction and draw foot traffic. Edie also influenced the design of outdoor spaces, including courtyards and patios, to encourage gatherings and events. Her strategic approach seamlessly blends the historic train town’s historic charm with modern amenities, transforming it into a vibrant destination that enhances downtown Norcross’s walkability, livability, and overall appeal.
chamblee silos.
Edie advised a property owner on developing a mixed-use project within an Opportunity Zone, with a focus on retail, restaurants, and entertainment. Leveraging the tax benefits of the Opportunity Zone, she helped shape a vision for a walkable, vibrant destination designed to stimulate economic growth and foster community engagement. Her guidance ensured the development blended locally inspired businesses with market trends to attract both locals and visitors. By designing flexible spaces that could evolve with tenant needs, the project aimed to become a key destination for shopping, dining, and entertainment—creating long-term value for the owner and surrounding area.
Due to a fire in late 2023, the project was temporarily paused, but the foundational strategy remains in place for future activation.
tenant representation.
Jared Galleria.
we have been honored to work with Sterling and all of their brands (Kay Jewelers, Jared Galleria of Jewelry and Zales) since 2007. when we outgrew our Warner Robins, Georgia location + with a strong performing location due to the nearby air force base, we built the 1st free standing Kay Jewelers in the United States.
HAWKERS.
our partnership with Hawkers dates back to 2012, following the 1st anniversary at Mills & 50. we told you we love emerging brands right? at the time, the Hawkers team was just starting to think about another location.
partnering with the founders, we introduced investors for their growth fund + grew the brand into Charlotte + Atlanta.
kinjo concepts.
even before working with the team, we were a fan of MF Sushi. since 2015, we have been grateful to work with such a creative team at kinjo concepts in opening: ahn’s kitchen, district iii, MF Room, Pho Nam, nam kitchen in Sandy Springs and most recently, Paya Thai and Yuji in Atlanta.
sabarabas.
Sabarabas came to me ready to grow—but with a limit: 1,600 sq ft or less. We found the perfect compact space that kept their roots intact while expanding their reach. From site selection to layout strategy, I helped them craft a soulful, walkable spot that maximized flow and flavor. The result? A small footprint with big community impact—and a model for thoughtful, scalable growth.
u restaurants.
we were honored to work with local chef, Riccardo Ullio to branch out of ITP into Dunwoody. together we opened Novo Cucina in a former Pizza Hut to an open air patio and italian oasis. beyond artisanal pizza, classic pasta, one can also enjoy funghi fritti and arancini as well as 18 freshly spun gelatos.
silverlake ramen.
started in los angeles in 2015 by two chefs driven by their love of noodles + ramen, they created a brand to be unpretentious + original
i must admit, their motto “serving good vibes” has become our motto.
first one open in midtown in 2020, be on the lookout for a few more.
landlord relationships
Jamestown.
entering Atlanta with a bang, Jamestown secured the long underused City Hall East in Midtown. a three year long project for renovations, our relationship with Jamestown has expanded now four different properties for multiple tenants clients. a visionary in adaptive reuse, our souls are refueled every time we walk into Ponce City Market + Westside Provisions District.
Halidom.
We curated Halidom Eatery, an 11-stall Atlanta food hall that opened in 2024. We handpicked a diverse mix of vendors, optimized spaces, and fostered a vibrant community, making it a celebrated culinary destination for all of Atlanta.
edens.
we cherish working with owners who are thoughtful in their curation of Tenants within their developments. edens is in this group + often with a whole foods to lure us in with. we have placed over a dozen lucky partners with edens over the years + all of our partners have enjoyed working with them.
food hall curation and advisory.
Chattahoochee Food Works.
Sourced the perfect site for a 25,000 sq ft food hall and curated 32 unique food + retail stalls—blending local flavor, culture, and commerce into one buzzing destination. This project is all about walkability, community, and spotlighting emerging brands.
Photo: Kristal Dixon/Axios
Halidom.
Edie’s team was hired as culinary consultant for Halidom, an 11-stall food hall in Southeast Atlanta, where we curated a dynamic vendor mix rooted in local talent and bold flavors. From start to launch, our role centered on building a soulful, community-driven destination that reflects the neighborhood and draws food lovers from all over.
Politan Row.
Edie’s team was hired as culinary advisor for Politan Row’s Atlanta food halls, where we sourced standout new vendors that celebrate flavor, culture, and community. From local gems to rising stars, each concept was handpicked to elevate the mix and keep guests coming back for more.