Retail strategist that transforms spaces into thriving hubs of connection, commerce, and community.

Hi! I’m Edie.

Something tells me you’ve heard my name from someone who thinks we’d vibe—or maybe you caught one of my videos or articles and got curious. Whatever brought you here, welcome! This is your space to explore fresh ideas, inspiring stories, and resources to remind you that change isn’t just good—it’s where the magic happens.

this is the power of gathering: it inspires us, delightfully, to be more hopeful, more joyful, more thoughtful: in a word, more alive. - alice waters


where the food is.

we all need to eat, it is a daily requirement for sustenance and it’s best to do it in the company of those we relish being with. since the beginning of time, we have broken bread with one another and shared our cultures through food.

where the laughter happens.

after a hearty meal and a touch of sweets, our next craving is to be entertained. our team works with owners to craft an unforgettable experience that follows our guests beyond the restaurants, food hall and sidewalks to the rooftop patios, the live music venues and outdoor summer movie series.

how a space becomes THE place.

a place is not a location, it’s the feeling you have in being. it’s the memories you make with the people you are with by the experiences you have together. creating place is not in branding, it’s not in a single restaurant or a shared seating area, it’s in the collective, the individuals that come together to shape a great experience - it’s the sum of all the parts.


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Want to know more about what Edie is up to? If you’re not joining her for conferences, events or fabulous private dinners, you don’t know what you’re missing.

In the Media

From Urbanize, to the Atlanta Business Chronicle and Atlanta Journal Constitution, read about Edie Weintraub in the media.

Podcast

fueled by terra alma, this podcast is where innovators disrupting various industries: chefs, artists, shop owners, founders and bosses share their stories.


Testimonials

coaching + consulting designed by a retail real estate advisor for retail real estate estate agents as they need it, when they need it. Learn about our clients' results and find out what they're saying about us...

Booklist

Our recommended booklist for transforming your career in commercial real estate.

One on One

I believe that with 15 meals we’re having every week, there’s definitely some time to make new friends! If you’re interested in getting to know more about what makes me tick, let’s grab a coffee, tea, biscuit, croissant…whatever makes you smile!