Hustle & Heart is a podcast for the visionaries who believe cities should feel like home—and who are bold enough to build that vision.

Hosted by Edie Weintraub, founder of Terra Alma, the show dives into conversations with placemakers, chefs, founders, developers, and creatives who are reshaping the built environment with intention and soul.

From vibrant main streets to neighborhood cafes, modular pop-ups to reimagined food halls, our guests are driven by more than just hustle—they're building with heart.

Founded in Atlanta with a rich culture, our podcast has no boundaries…we reach across the globe.

Each episode offers a behind-the-scenes look at the people, places, and ideas that make communities thrive. Expect real talk, smart strategy, and a whole lot of inspiration.

This is where passion meets placemaking.

Because we don’t just build spaces—we build belonging.


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Our audience:

  • Entrepreneurs + Start Up Founders.

    Individuals who are looking to start their own business, especially in creative industries, would be highly interested in "Hustle and Hearty." These listeners seek inspiration and practical advice from those who have successfully built their brands and businesses from the ground up. They want to learn about the journey, the hurdles, and the personal stories behind the success of various culture creators.

  • Creatives.

    Artists, designers, musicians, writers, and other creative professionals who are already active in their fields would tune in to gain insights and perspectives on how culture intersects with commerce. They are interested in understanding the dynamics of the market, networking opportunities, and how to innovate within their craft while maintaining authenticity and passion in their work.

  • The insatiably curious.

    One who possesses an unquenchable thirst for knowledge and a relentless drive to explore the unknown. They are often in a perpetual state of inquiry, always asking "why," "how," and "what if." This individual is not content with surface-level understanding; instead, they delve deeper, seeking to uncover the layers and nuances of every topic they encounter. Their eyes often sparkle with the excitement of discovery, and they have an animated way of speaking, especially when discussing a subject they're passionate about. They are open-minded, adaptable, and constantly on the lookout for new experiences, challenges, and learning opportunities. This person thrives on complexity and is not deterred by the intricate or the enigmatic; rather, they are drawn to it, viewing each question answered as a doorway to further questions. In social settings, they are often seen engaging in deep, thoughtful conversations, and they have an uncanny ability to connect seemingly unrelated ideas in innovative ways.