Opportunity Zone Mixed-Use Vision

Location: Chamblee, GA
Project Type: Mixed-use | Retail, Restaurant, Entertainment
Special Designation: Opportunity Zone

Challenge
A property owner sought to transform an underutilized site within a designated Opportunity Zone into a dynamic, revenue-generating destination. The vision: create a walkable hub that would leverage federal tax benefits while boosting local economic vitality. The challenge was to craft a plan that balanced financial incentives, community needs, and market realities—all while ensuring the space could evolve over time.

Approach
Edie was engaged to provide strategic advisory on retail curation, placemaking, and tenant mix with an emphasis on long-term flexibility.

Key Strategies:

• Leveraged Opportunity Zone Benefits: Incorporated tax incentives into the financial model to attract investors and operators.

• Curated Local + Trending Concepts: Recommended a mix of locally inspired businesses alongside on-trend dining, retail, and entertainment experiences to appeal to both residents and visitors.

• Designed for Flexibility: Planned adaptable spaces that could evolve with tenant needs and shifting market conditions.

• Placemaking Focus: Integrated gathering spaces, shaded seating, and programming opportunities to foster community engagement year-round.

Results (Foundational Strategy)

• Vision Framework Established: A complete retail and activation roadmap ready for execution once the site resumes development.

• Investor & Operator Appeal: Enhanced project attractiveness through Opportunity Zone structuring and market-aligned tenant mix.

• Long-Term Value: Designed as a regional draw to boost property value, generate local spending, and create a lasting sense of place.

Note: In late 2023, a fire temporarily paused the project. The foundational strategy remains intact, positioning the site for successful activation when development resumes.

Quote:
"The tax benefits of the Opportunity Zone were just the starting point—the real win is creating a place people want to visit again and again." — Edie Weintraub