Learn to Design Connection — and Watch Your Community Thrive

Connection is the heartbeat of every great place. Whether you’re leading a city, building a brand, or dreaming up a neighborhood, the C.O.N.N.E.C.T. Method gives you a roadmap to bring people together in ways that last.

The C.O.N.N.E.C.T. Method

Clarity — Who you serve and why they’ll care.
Opportunity — Finding the micro-moments that create pull.
Network — Building partnerships that matter.
Narrative — Telling your story so people show up.
Execution — Turning ideas into activation.
Continuity — Keeping the magic alive.
Trust — The ultimate currency.

How We Help Leaders & Changemakers

Connection is the heartbeat of every great place. Whether you’re leading a city, building a brand, or dreaming up a neighborhood, the C.O.N.N.E.C.T. Method gives you a roadmap to bring people together in ways that last.

Expansion Blueprint
We guide emerging brands through site selection, growth planning, and market strategy — creating brand books and investor-ready plans to scale with soul.

Growth Planning
Scaling without losing your identity is an art. We map out when, where, and how to grow so every move aligns with your values, market demand, and long-term goals. No cookie-cutter playbooks — only intentional, values-driven plans.

Site Selection – The right location does more than put you on the map — it positions you for long-term success. We combine market research, walkability studies, and two decades of hospitality and retail insight to place you where your concept will thrive and your community will grow.

Market Strategy
We design market strategies rooted in data, local culture, and human behavior. Whether launching in a new city or refining an existing footprint, we help you meet your audience with authenticity, connection, and staying power.

  • terra alma is different because of their passion. Edie works tirelessly to find the critical pieces of the retail puzzle.

    Mason Zimmerman, CEO Pope and Land

  • I recommend terra alma as partners to make your dreams come to life.

    Justin Douglas, Owner of Simple Man Distillery.

  • Edie has the inside track, the beauty is that she has her finger on the pulse months ahead of everyone else.

    Douglas Hines, Owner of The Consulate and Honeybubble

  • We are grateful for you always helping us in our business path..You have become our angel. Thank you!

    Lucero Obregon, Owner of Zocalo and Taqueria La Luz

  • There is a mutual respect and understanding in knowing what we're looking for and what we want. Finding the right location has everything to do with terra alma.

    Alex Kinjo, Creative Director, Kinjo Enterprises

  • Edie Weintraub and Michaela Boone of Terra Alma are the best in the business—strategic, community-driven, and deeply committed to curating food and beverage spaces that thrive. From revitalizing post-launch leasing at Politan Row to thoughtfully curating Halidom Eatery from the ground up, they’ve delivered exceptional results with integrity and heart.

    Paris Jeffcoat, former GM at Politan Row and GM Halidom Eatery

  • I’ve worked with Edie for five years and can confidently say she’s one of the most dedicated, trustworthy professionals I know—her word is gospel, and her work ethic is unmatched. She’s not just a valued business partner but a true friend, and I look forward to many more years of working together.

    Robert Montwaid, owner Chattahoochee Food Works

  • Hiring Terra Alma was one of the best decisions we made for Halidom Eatery—Edie and Michaela brought unmatched expertise, collaboration, and hustle to curate 11 chef-driven concepts in a challenging location, filling the space eight weeks before opening. They balanced vision with reality, stayed solutions-focused, and truly exceeded every expectation.

    Bradley Burgess, Vice President, Marketing & Real Estate IST Management

  • Edie and the Terra Alma team have been trusted partners in our real estate strategy for five years, bringing deep market insight, a strong network, and a collaborative spirit. We highly recommend them for any real estate initiative.

    Thierry Pomies, COO, Chattahoochee Food Works